An advert by fast food restaurant Burger King could be banned from British television over claims that it is misleading. The campaign for the new Tender Crisp chicken burger received two complaints over the fact that the burger appears significantly larger on the advert than in real life. The Advertising Standards Authority (ASA) investigated the complaints and purchased three burgers from a Burger King Restaurant. They reported that both the thickness and the height were ‘considerably less’ than in the advertisement.
Which of the following statements can strengthen Burger King’s case?
Advertisements are actually supposed to show the real size of products.
Normally, people do measure the product on the TV screen.
The advert needed to make all the ingredients in the product clearly visible.
Both (A) and (B)
The main argument against the Burger King advertisement is to do with the size. Options (A) and (B) will actually weaken Burger King’s claim. Option (C) provides a plausible reason for enlarging the size without which all the ingredients would not have been seen.
Hence, the correct answer is option (C)
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